A plus: DNA posts brand Auckland a new letter

  • Branding
  • November 22, 2013
  • Amanda Sachtleben
A plus: DNA posts brand Auckland a new letter

Auckland's 'A' brand has ushered in a new look with what it says is a cleaner, sharper logo. The refreshed sign was introduced as part of Auckland’s new domestic tourism marketing campaign ‘The Show Never Stops’.

Rachael Carroll, general manager of destination and marketing for Auckland's economic development arm ATEED, says it briefed DNA Design to refresh the existing logo to make it more easy to use in ambient environments like sports fields, and in small spaces, like embroidery on shirts.

She says in coming months it will be rolled out across all the materials ATEED uses to promote Auckland.

"The ambition for the Auckland ‘A’ is to build a consistent brand for the Auckland region. The aim is that logo can be used broadly by organisations to promote Auckland as a destination for tourism, events, investment and business."

Absolutely Positively Wellington is another to refresh its brand recently, with a yellow and black logo including a cross and its name. Its website describes the logo as simple, modern and 'ultra-confident'. "We reckon it could stand proudly alongside any brand mark in the world," the website says.

That opinion was apparently not shared by Wellington City councillors, though, who reportedly gave it a frosty reception.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit