Please don't read this book

  • Review
  • October 2, 2012
  • Paul Catmur
Please don't read this book

I contacted Steve Harrison, the author of Changing the world is the only fit work for a grown man, soon after reading it. I told him that while I thought it was about time someone had written it, and that everyone should read it, I would actually rather they didn’t.

Having been introduced to Howard Gossage’s work many years ago I wasn’t sure I was comfortable sharing this advantage with the rest of the world. Steve said he had exactly the same misgivings while writing it.

So please don’t join the small group of people who have delved beyond Bill Bernbach and David Ogilvy to discover the greatest thinker that advertising has ever known. And please don’t expose yourself to the terrible thought that the modern style of interactive, social, PR-provoking advertising is not actually new but was invented fifty years ago in a small agency in San Francisco.

Gossage’s ads would end with a coupon and a request to get in contact. In a similar vein, here is my email. If you have any thoughts about Gossage to share before or after reading this book (please don’t), then let me know.

  • Paul Catmur is creative managing partner at Barnes, Catmur & Friends. Buy the book here

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit