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  • TVC
  • July 12, 2011
  • Ben Fahy

Youtube Video

Who's it for: Telecom by Saatchi & Saatchi and Prodigy

Why we like it: It's a fairly earnest, emotional affair, but it's beautifully shot, well written and it uses a range of scenes and an accurate insight to show why so many different people are so passionate about their smartphones. While Telecom may be dealing with some trust issues at present, the sentiment of the ad and the focus on connection seems likely to resonate with the communicating masses, many of whom appear to be afflicted with seemingly incurable cases of FOMO.

Youtube Video

Who's it for: 2degrees by TBWA\ and Film Construction

Why we like it: As aqua Zumba is to funerals, this kooky 2degrees ad to promote its new business offering is to the Telecom epic: the exact opposite. Once again, Darby delivers a comedic tour de force and we particularly appreciated the latte-swilling greaseball marketing guy stereotype. The informal, entertaining approach worked for the pre-paid consumers, but it will be interesting to see whether it's as attractive to the slightly more buttoned-down business market that it's aiming to sign up.

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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