Phone home

  • TVC
  • July 12, 2011
  • Ben Fahy

Youtube Video

Who's it for: Telecom by Saatchi & Saatchi and Prodigy

Why we like it: It's a fairly earnest, emotional affair, but it's beautifully shot, well written and it uses a range of scenes and an accurate insight to show why so many different people are so passionate about their smartphones. While Telecom may be dealing with some trust issues at present, the sentiment of the ad and the focus on connection seems likely to resonate with the communicating masses, many of whom appear to be afflicted with seemingly incurable cases of FOMO.

Youtube Video

Who's it for: 2degrees by TBWA\ and Film Construction

Why we like it: As aqua Zumba is to funerals, this kooky 2degrees ad to promote its new business offering is to the Telecom epic: the exact opposite. Once again, Darby delivers a comedic tour de force and we particularly appreciated the latte-swilling greaseball marketing guy stereotype. The informal, entertaining approach worked for the pre-paid consumers, but it will be interesting to see whether it's as attractive to the slightly more buttoned-down business market that it's aiming to sign up.

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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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