PHD picks up Sealord account

  • Advertising
  • January 16, 2018
  • StopPress Team
PHD picks up Sealord account

PHD New Zealand has been appointed as the media agency for the Sealord account.

Louise Bond, chief executive of PHD New Zealand, says winning the Sealord business is a testament to PHD’s strong strategic thinking and its integrated data and technology services. 

“We’re looking forward to working with Sealord to roll out innovative and progressive market-leading media campaigns that deliver results and help Sealord achieve success.”

Starcom New Zealand was the incumbent media agency, while Ogilvy remains as the creative agency. 

General manager New Zealand at Sealord Stu Yorston says the partnership between PHD and Sealord reflects its focus on how the company leverages media to support its goal of helping to lift the nation’s health through good nutrition.

This goal was first seen in June last year through a campaign called 'Be Like a Fish'. Its hero TVC follows a father and daughter as they learn to swim in an effort to demonstrate the empowerment and self-confidence one can achieve through a healthy lifestyle.

Sealord’s appointment of PHD was effective from 1 January. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit