Pete the Kiwi spreads his wings in Air New Zealand's latest campaign

  • Advertising
  • August 25, 2017
  • StopPress Team
Pete the Kiwi spreads his wings in Air New Zealand's latest campaign

Turns out Westlife weren't kidding when they said they could fly without wings because in an effort to woo more American customers to its Australasian offering, Air New Zealand has unleashed Pete the Kiwi onboard its flights.

After receiving the tragic news that he'll never be able to fly, Pete solves his problem by looking to Air New Zealand to solve his intercontinental needs. On his way back from a North American adventure, Pete makes the most of his "nest in the sky" as he chooses from the airline's selection of meals, drinks and in-flight entertainment.

He also makes conversation with a couple from the US, mentioning how "Americans have invented some great food, like tacos, french fries and frozen pizza" (we presume this is ironic since none these are actually American inventions).

Although Pete is sadly just a computer-generated animation, the voice behind it is nothing but with Air New Zealand recruiting Jurassic Park's Sam Neill to play the voice behind the cheeky bird. Neill himself also makes a short cameo in the almost three-minute long clip as Pete interrupts him during his flight in Business Premier. 

Air New Zealand also released a behind-the-scenes look at Neill's voicing of Pete, with the actor remarking that the flightless bird actually looks a lot like Sean Connery, who was his co-star in the 1990 film The Hunt for Red October.

Developed by True, the 'Better Way to Fly' campaign also features clips of Pete showcasing the airline's Economy Skycouch, Premium Economy, Business and Koru lounge offerings specifically. 

'Better Way to Fly' was first launched last year with Dave the Australian goose who decides to a break from his regular 17-day migration across the Pacific. In fact, Dave makes a brief appearance at the end of Pete the Kiwi's version of the campaign in the Premium Economy clip.

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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