Perry splits from Splinter, shacks up with Interbrand

  • Advertising
  • November 4, 2010
  • StopPress Team
Perry splits from Splinter, shacks up with Interbrand

Lorenz Perry co-founded the small indie agency Splinter Group two years ago following stints with a few of the big boys. But he has decided bigger is actually better and started as the creative director at Interbrand this week, replacing Debbie Hyde. The talented art director, typographer and designer has worked at Saatchi & Saatchi Auckland and Sydney, Publicis Mojo Auckland, Ogilvy Auckland, Rainger Direct and the Department of Doing on clients like Vogel's, Honda and Speight's. And he's taken home a few awards in his time, including a Grand Prix at Axis and Gold at Cannes (for an Amnesty International print campaign), as well as Silver at Clio and various accolade at the Best Design Awards. But he hasn't just won. He has also been enlisted to judge at the AWARD show in Sydney on three occasions. 

At Splinter Group (which, despite the 'group', ended up just being him) he was sharing a space with DM agency Twenty and worked with other independent writers, designers, digital developers, with his main client being Tiger Beer.

Interestingly, the Splinter Group manifesto claims "there is a better and more effective way to service clients and that’s by being unencumbered by the multi-national business model" and "Splinter Group works far more closely with clients than the traditional agency model allows". But he's looking forward to being slightly more encumbered once again and working on some bigger projects rather than scrambling for the rats and mice during what has been a tough couple of years for many of the indies. 

“I’m really excited to be back in a global agency and partnering with James [Bickford] to grow Interbrand locally to lift its creative profile,” he says.

Interbrand managing director James Bickford says Perry's depth of experience in the industry will make him an invaluable addition to the team (which has had a wee reshuffle, with Brad Green also leaving for Interbrand Vancouver) .

“This is a fantastic hire for the agency and the wider DDB Group. It signals the next phase of growth for Interbrand NZ as we position the business locally as a world class design and brand strategy leader,” he says.

DDB Group executive creative director Toby Talbot says Perry is a great designer, typographer and art director and he is also very well versed in digital, as evidence by his recent work redesigning the Tiger beer website.

"I can't wait to see what he does. This is a huge hire for Interbrand,” he says.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit