Absolut has a reputation for adding chutzpah to its brand through its various art projects, Frucor's H2GO went down the designer route earlier this year and spruced up its bottles and French water brand Perrier is also getting in on the act with limited edition bottles inspired by pop artist Andy Warhol hitting the shelves as part of the brand’s 150th anniversary celebrations.
Warhol produced a series of works featuring the sparkling water brand in 1983 and these limited edition bottles draw inspiration from that work. The bottles feature four different label designs with colourful backgrounds and paint effects in Warhol’s signature style.
The limited edition bottles are available in 750ml and 330ml sizes at participating supermarkets, bars and restaurants across New Zealand.
Perrier is also giving Kiwis a chance to win a trip for two to New York, the city Andy Warhol called home. To be in to win, purchase any specially marked Andy Warhol bottle at participating supermarkets nationwide and head to www.winwithperrier.co.nz. Entries close Friday 3 January 2014.
Brands rate themselves pretty highly. And hyperbole and arbitrary capitilisation is par for the course in the world of press releases. But Nestle Waters took it to a new level when it announced the 150th anniversary earlier this year.
2013 will be no exception... For PERRIER, this year will be every bit as crazy as the 150 previous ones...
150 years already!.. And yet PERRIER has lost nothing of its daring and its panache, quite the contrary!
Rare are those iconic brands, and even rarer are those whose image embodies so much humour, daring... and that little touch of zaniness!
PERRIER, is a naturally sparkling mineral water par excellence, known and loved for its taste and the ultimate refreshment it provides. A water with unrivalled fizz that has never taken itself too seriously but that knows just the right combination of creativity, elegance and avant-gardism.
Throughout its history, it advertising campaigns, its icons, its innovations and its successes, in addition to the people who have made it such an icon in itself, it remains one of the most legendary brands of our time.
A drink with an inimitable DNA, offbeat nature that has always been intended to travel worldwide and has become the leading sparkling mineral water in France and internationally.
2013 will focus on that unique artistic encounter between Andy Warhol and PERRIER. An unlikely yet legendary encounter, the sort one hardly dares dream of and the likes of which we will never see again...The sort that only PERRIER could bring back to life.
For those who think that's all a bunch of arse, check out Penn and Teller proving it.
And here's a story about how this mad industry came to be.