Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
In winning the work, the PR agency is tasked with raising the brand profile and awareness of the young company, which recently announced the appointment of seasoned director Alison Gerry as chair of its board.
Sharesies co-founder Sonya Williams says it’s got big plans to make it easy for every New Zealander get into investing and the choice of Pead PR to help it do that was easy.
“We’re looking forward to working with Pead PR to help us get the message out there. Pead PR came highly recommended and has demonstrated its media relations skills and ability to understand our business.”
Pead PR chief executive Deborah Pead is also looking forward to working with Sharesies as it works to make the pie bigger, rather than competing for a slice of an existing market, by targeting people who are new to investing.
“With such an exciting story to tell, and with enormous potential to change how the person in the street thinks about investing, we’re excited to be working with Sharesies.”
Since releasing the first public-facing version of its online platform, Sharesies has already achieved rapid growth. Launched in June this year and providing access to eight NZX Smartshares and two socially responsible Pathfinder funds, Sharesies has won more than 9,200 customers. Some 80 percent of those are under 40 years of age, a key demographic as the company looks to bring share investing to everyone.
Pead PR's win of Sharesies business follows multiple account wins this year, including the public relations and digital work for smartphone challenger Huawei.