Pead PR wins Sharesies business

  • Advertising
  • November 30, 2017
  • StopPress Team
Pead PR wins Sharesies business

Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.

In winning the work, the PR agency is tasked with raising the brand profile and awareness of the young company, which recently announced the appointment of seasoned director Alison Gerry as chair of its board.

Sharesies co-founder Sonya Williams says it’s got big plans to make it easy for every New Zealander get into investing and the choice of Pead PR to help it do that was easy.

“We’re looking forward to working with Pead PR to help us get the message out there. Pead PR came highly recommended and has demonstrated its media relations skills and ability to understand our business.”

Pead PR chief executive Deborah Pead is also looking forward to working with Sharesies as it works to make the pie bigger, rather than competing for a slice of an existing market, by targeting people who are new to investing.

“With such an exciting story to tell, and with enormous potential to change how the person in the street thinks about investing, we’re excited to be working with Sharesies.”

Since releasing the first public-facing version of its online platform, Sharesies has already achieved rapid growth. Launched in June this year and providing access to eight NZX Smartshares and two socially responsible Pathfinder funds, Sharesies has won more than 9,200 customers. Some 80 percent of those are under 40 years of age, a key demographic as the company looks to bring share investing to everyone.

Pead PR's win of Sharesies business follows multiple account wins this year, including the public relations and digital work for smartphone challenger Huawei.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Inside Spark's customer-centric core

  • Tech
  • November 19, 2018
  • Erin McKenzie
Inside Spark's customer-centric core

Fair to say, Spark is more than a telco. In recent years, it's transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark's tech and people-focused core.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit