Patagonia takes stand against all-consuming consumption

  • Advertising
  • December 1, 2011
  • Ben Fahy
Patagonia takes stand against all-consuming consumption

Black Friday and Cyber Monday are big days for retailers in the States—and, judging by some of the figures this year, the discounts offered up by all and sundry certainly got consumers to prise open their wallets. In times of economic stagnancy, the level of consumption is often used as a barometer for recovery. But, as this fairly brave print ad for Patagonia that ran in the New York Times shows, maybe less consumption is a good thing. Or perhaps it's just a bit of cheeky reverse psychology in action. 

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Save the date: Stoppies will return in the new year

  • The Stoppies
  • December 14, 2018
  • StopPress Team
Save the date: Stoppies will return in the new year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

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