Black Friday and Cyber Monday are big days for retailers in the States—and, judging by some of the figures this year, the discounts offered up by all and sundry certainly got consumers to prise open their wallets. In times of economic stagnancy, the level of consumption is often used as a barometer for recovery. But, as this fairly brave print ad for Patagonia that ran in the New York Times shows, maybe less consumption is a good thing. Or perhaps it's just a bit of cheeky reverse psychology in action.
Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...