Park like a dick? Prepare to be 'dicketed'

  • Product
  • May 2, 2017
  • StopPress Team
Park like a dick? Prepare to be 'dicketed'

Auckland is a car city, and those of us who commute on a day-to-day basis are regularly privy to the joys of aggressive horn-honking and tailgating SUVs. But what's more infuriating than cars on the road is when cars are off it, with a number of drivers seemingly feeling at liberty to park however, whenever and wherever they want, as evidenced by this elegant example on Queen Street last month. 

With many rule-abiding drivers exasperated at the low quality of parking on our streets, two FCB creatives—Peter Vegas and Leisa Wall—have taken things into their own hands with 'Parking Dickets', a new product for victims of bad parking to strike back.

The 'dicket', as it's been lovingly dubbed, is a 13.12cm, flesh coloured piece of paper that can be issued to those who, well, park like dicks (13.12cm being the average length of an erect penis, apparently).

After issuing a 'dicket', people are encouraged to send their 'dicket' pic to the 'Dicket Wardens' who will upload it to the Parking Dickets website for everyone to see.

A pad of 20 'dickets' is also available to purchase for $10 through the website, which it describes as "a small price to pay for the satisfaction of bringing a few dicks to justice".

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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