Paper trail: Purex exploits patriotic provenance with thinly veiled Cottonsoft jab

  • Advertising
  • September 6, 2011
  • Ben Fahy
Paper trail: Purex exploits patriotic provenance with thinly veiled Cottonsoft jab

Youtube VideoIn what could be seen as the toilet-centric equivalent of the Whittakers response to Cadbury's palm oil PR debacle, Purex and Colenso BBDO have taken the opportunity to give unnamed competitors (read: Cottonsoft, which was recently accused by Greenpeace of using unsustainably harvested rainforest wood in its toilet paper but hit back at the claims saying they were wrong), a taste of comparative medicine by openly discussing its provenance in this new TVC. 

Youtube VideoAnd if you didn't see it, the last Purex ad was pretty good too.

Credits: 

Marcelle Baker - Group Account Director

Dave Munn - Senior Account Manager

Steve Cochran  - Creative Director

Paul Courtney - DOP

Sue Gill - Senior Planner

Courtney Herbert – Account Executive

Mike Hammond Editor

Kieran Clark - TVP Assistant

 

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Sharks and lightning: expect the unexpected in LifeDirect's new campaign

  • Advertising
  • September 18, 2018
  • Georgina Harris
Sharks and lightning: expect the unexpected in LifeDirect's new campaign

Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the humourously unexpected in its newest brand campaign by Y&R.

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