Paper trail: Purex exploits patriotic provenance with thinly veiled Cottonsoft jab

  • Advertising
  • September 6, 2011
  • Ben Fahy
Paper trail: Purex exploits patriotic provenance with thinly veiled Cottonsoft jab

Youtube VideoIn what could be seen as the toilet-centric equivalent of the Whittakers response to Cadbury's palm oil PR debacle, Purex and Colenso BBDO have taken the opportunity to give unnamed competitors (read: Cottonsoft, which was recently accused by Greenpeace of using unsustainably harvested rainforest wood in its toilet paper but hit back at the claims saying they were wrong), a taste of comparative medicine by openly discussing its provenance in this new TVC. 

Youtube VideoAnd if you didn't see it, the last Purex ad was pretty good too.


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  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

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