Panasonic announces its new TV with a splash of colour

  • Advertising
  • June 19, 2017
  • StopPress Team
Panasonic announces its new TV with a splash of colour

Panasonic is showing off its new OLED TV in a spectacle of colours in a campaign, by agency Lemonade and film company Merlin, featuring brand ambassador and All Black Beauden Barrett.

Called ‘True Black Shows True Colour’, the spot shows Barrett going up against a team of his clones. As he does, each of them bursts into a cloud of glowing colours to contrast against the black uniform and dark setting.

Lemonade creative director Jon Raduch says the key feature of the new OLED Technology is to create ‘true black’ and in contrast, the TV creates brilliant colours.

“The idea of true black showing true colour linked nicely to Panasonic NZ’s brand ambassador Beauden Barrett – a true All Black showing his true colours on the field by overcoming a squad of ‘fake’ Beaudens, and in the process, creating a visually stunning display of colours and blacks true to the OLED Technology.”

Panasonic New Zealand marketing manager Lynda Bodger adds Barrett was a natural fit to be the face of the OLED premium TV as its launch date coincides with the Lions tour.

Credits

Client - Panasonic
Marketing manager - Lynda-Anne Bodger
AV product manager - Piers Gordon

Agency - Lemonade
Creative director - Jon Raduch
Copywriter - Christopher Howden
Art director - Chris Boyd
Account director - Andrea Fowler

Film company - Merlin
Director - Matt Holmes
Producer - Ivan Barge
Cinematography - Andrew Stroud
Offline editor - Nathan Pickles
Music/sound design - James Hayday

Post production - Digital Post
Post production producer - Lucy Bowey
VFX artists - Matt Westbrooke, Tom Devereaux, Suraj Nayak, Ben Watts
Sound mix - Bruce Langley
Colourist - Gerard Ward

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit