Pams and Brother earn Pent Award plaudits for private label packaging

  • Design
  • October 23, 2014
  • Leigh Stockton
Pams and Brother earn Pent Award plaudits for private label packaging

Known for bucking against the trend of plain-as-Jane packaging for grocery house brands, Foodstuffs' latest investment into the design of its Pams flour range is proving to be a winner, with Auckland-based agency Brother picking up a gold award at the 2014 Pentawards, a global competition which recognises the best of packaging design. 

This comes after the win at this year's Vertex Awards, earning 'Best in Show' and four gold medals for its work on the Foodstuffs' brand, including the flour range.

The range can be found in the baking aisle at your local New World, Pak'n Save and Four Square, sporting a design of stripes and polka-dots, pretty illustrations by Angela Keoghan of The Picture Garden and a pinch of nostalgia.  

Jenny McMillan, group business director of Brother, considers it a win for both agency and client. 

“Foodstuffs encourages us to ‘break the category’ and achieve a fresh approach to packaging design formulas. That helped set our designs apart and, importantly, it achieves returns for Foodstuffs too.” 

And winning design certainly equals happy client. 

“Brother Design has been great to work with; they understand our business needs in creating attractive and effective designs that hit the mark," says Jocelyn McCallum, Foodstuffs’ national private label manager. "To have Pams receive high praise and international recognition makes us immensely proud and is further confirmation of the calibre of their work."

Since the rebrand, there has been a double digit increase in sales. 

The Pentawards runs annually, and selects winners through a respected panel of judges from the UK, Europe, North America and Asia.

Brother was the only New Zealand winner of a gold award this year, the first to receive one since Designworks' win in 2011 for its design of Monteiths' Single Source packaging.

Galima Akhmetzyanova, Pavla Chuykina, Students from AUT, won a bronze for their in the beverage concepts category for Ghost Ship Rum. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital salaries report reveals New Zealand's big earners

  • Tech
  • August 21, 2017
  • Elly Strang
Digital salaries report reveals New Zealand's big earners

With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit