Pak'nSave marks Stickman's birthday with a June Ad Impact Award

  • Ad Impact
  • July 17, 2018
  • StopPress Team
Pak'nSave marks Stickman's birthday with a June Ad Impact Award

June was another month full of great ads, but it was Pak’nSave that topped the ranks to win Colmar Brunton’s Ad Impact Award.

Its latest ad, ‘Happy Anniversary’ by FCB, celebrates the 10-year anniversary of Stickman for Pak’nSave by sharing “previously unseen” audition tapes from 2008. All the characters who vied for the job are given a chance to shine in the one-minute spot, including a mime, a Spanish stickman and a stick insect. The now iconic Stickman’s tape makes it clear that choosing New Zealand’s favourite stick figure was a no-brainer.

The Pak’nSave advertisement won the award for its performance in three key areas:

  • Branding

  • Enjoyment

  • Differentiation​

This month’s results were particularly close and special mention was given to Harrisons Energy for its ‘Solar Energy Solutions’ TVC, which scored highly for persuasion and impact.

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Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

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