June was another month full of great ads, but it was Pak’nSave that topped the ranks to win Colmar Brunton’s Ad Impact Award.
Its latest ad, ‘Happy Anniversary’ by FCB, celebrates the 10-year anniversary of Stickman for Pak’nSave by sharing “previously unseen” audition tapes from 2008. All the characters who vied for the job are given a chance to shine in the one-minute spot, including a mime, a Spanish stickman and a stick insect. The now iconic Stickman’s tape makes it clear that choosing New Zealand’s favourite stick figure was a no-brainer.
The Pak’nSave advertisement won the award for its performance in three key areas:
This month’s results were particularly close and special mention was given to Harrisons Energy for its ‘Solar Energy Solutions’ TVC, which scored highly for persuasion and impact.