The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed Deputy Minister of Tourism to Paeroa, and local bloke Colin Brown, who also models the ‘New York, London, Paris, Paeroa’ t-shirt on the Fashionz page.
Want more kitsch? View the 7 Wonders of Paeroa and stand by for the Paeroa Roadshow – the yellow and brown van hits the road this month and will pass through North Island towns giving away L&P. Diehard fans will want to join the Paeroa club on Facebook too.