Paeroa tourism gets a plug

  • Marketing
  • October 25, 2009
  • Frances Chan
Paeroa tourism gets a plug

paeroa logoThe ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.

Youtube Video

paeroa t shirtIt’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed Deputy Minister of Tourism to Paeroa, and local bloke Colin Brown, who also models the ‘New York, London, Paris, Paeroa’ t-shirt  on the Fashionz page.

Want more kitsch? View the 7 Wonders of Paeroa and stand by for the Paeroa Roadshow – the yellow and brown van hits the road this month and will pass through North Island towns giving away L&P. Diehard fans will want to join the Paeroa club on Facebook too.

paeroa page

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit