Youtube VideoAccording to Overland's website, attention to detail and good design is paramount, whether it it be the styling of its ranges or the stores customers visit. And, judging by its latest winter campaign, which was shot by Tony Drayton, features the song 'Pretty Thing' by Dylan Dray and has been showing on TV3 and Four for the past few weeks, the same goes for its advertising.
Shane Anselmi opened the first Overland store in 1990 and it currently operates as a privately-owned family business with 35 stores nationwide and around 300 staff. It's also been a finalist in the JRA Best Places to Work survey for the past seven years.
And if you're in the mood for some more fashion, check out the similarly detailed and stylish behind-the-scenes vids from the summer and winter campaigns from 2011.