Outdoorsfolk trumpet solid coffer growth as upswing kicks in

  • Media
  • October 14, 2010
  • StopPress Team
Outdoorsfolk trumpet solid coffer growth as upswing kicks in

The Outdoor Media Association of New Zealand (OMANZ) has just voted in a new chair in the form of Phil Clemas of APN Outdoor. And it seems he's joined at a good time, with quarter three results showing continued growth in sales.

Gross media revenue for the industry increased to $15.7 million, up from $13.6 million over the same period in 2009, which is an increase of 16 percent.

“We’re incredibly pleased with these results for the out-of-home sector," says Jo Davenport, the project manager for OMANZ. "We’ve now seen positive growth over the past two quarters of this year. In fact total out-of-home revenue for 2010 is now up 6.7 percent over the same period last year.”

She says the outdoorsfolk are seeing improved levels of confidence in the planning out of campaigns by both agencies and advertisers at present and expectations are that things will continue to go in the right direction over the coming months.

With Clemas now appointed as chair, she says the focus of the industry association activity will continue to be on increasing the profile of out-of-home as a cost effective and efficient media channel. The new OMANZ logo and website are expected to roll out to the market in November.

Speaking of outdoor, check out this unusual show of collegiality from some Australian media owners. Mediacom brokered a deal between Adshel, APN Outdoor, Eye, IOM, JCDecaux and oOh!media, which allowed Yellowglen wines to take up a host of key outdoor spots in central Melbourne. Kind of like a website takeover, except in real life—and not quite so annoying.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit