ORCA winners and hairy neck dumplings

  • Advertising
  • December 7, 2011
  • Cath Winks
ORCA winners and hairy neck dumplings

Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.

“Laughed at these – Cankles and Double Chin are my faves and I liked the link to low fat. Clever stuff !”
“The clever observation and dry writing had us smiling.”
“Best Subway ads we've ever heard – well done to Mojo.”

Jack and Hadleigh are stoked at winning one of their first awards. They win a wad of music vouchers just in time for Christmas and go straight through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions 2012, a nice $1,000 cheque and a radio campaign to the value of $50k for Subway. You can hear their ads here.

Thanks as always to the judges: Philip ‘Duster’ Andrew (ECD and chief executive Clemenger BBDO) and Josh Lancaster and Jamie Hitchcock (ECD’s at the Assignment Group).

December ORCAs close on Thursday 15th December. Enter online at www.trb.co.nz

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
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Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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