Kiwi agencies a no show at One Show

  • Advertising
  • May 19, 2010
  • StopPress Team
Kiwi agencies a no show at One Show

The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.

The One Show Merit winners were:


  • Full Page or Spread - Campaign, Sanyo 'Water Can't Get In', Saatchi & Saatchi.

  • Single TV3 'Interrogation', Colenso BBDO.

  • Outdoor and Posters - Single, Papakura District Council, 'Bleeding Billboard', Colenso BBDO

  • Collateral (Brochures and Direct Marketing), Asthma and Respiratory Foundation of NZ, 'Donations appeal', Ogilvy New Zealand.

  • Radio - Single, New Zealand Transport Agency, 'It's Your Call', Clemenger BBDO

  • Radio - Single, New Zealand Transport Agency 'Heaven Radio', Clemenger BBDO

  • Radio - Campaign, The National Foundation for the Deaf, 'Subtitles', DDB

  • Television - Single, Starship, 'Father and Son', The Sweet Shop

  • Under $80K Budget - Single, SKY Television, 'West Bank', DDB


And as for the Interactive Merits, just the one:

  • Websites: Public Service/Non-Profit, Coastguard NZ, 'Live Rescue', Tribal/DDB, Auckland.


Although, for a little bit more straw-clutching, Wellington digital agency Resn, which created Toyota's Sponsafier website, can take plenty of the credit for the silver pencil won by Saatchi & Saatchi Los Angeles in the integrated branding campaign category of the Interactive awards.

Thankfully, Auckland design shop Alt Group ensured New Zealand didn't go home without a pencil, taking home two of them and two merits in the One Show Design awards that were announced last week. DraftFCB also took a merit in the Direct Mail - Single category for APN's 'Hour Long Letter'.

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