Around one year after launching, One Plus One Communications has signed up as an affiliate of Publicis Groupe-owned MSL Group, which has more than 100 offices in 46 countries. And founder and managing director Kelly Bennett says the deal means it will be able to offer international muscle to local clients if the need arises, add international clients requiring assistance in this market to its roster and potentially work with other Publicis Groupe agencies in New Zealand.
"The partnership deal we've done with MSL Group has been in the pipeline for a while and came about through meeting Glenn Osaki, MSL Group Asia president, two years ago when I was judging at the Spikes Festival of Creativity," says Bennett. "He struck me as a very humble, hugely successful guy and someone I wanted to do business with down the line, if the chance arose. So we made a point of keeping in touch with one another and with the swift growth of One Plus One since launching in August last year, formalising that friendship made sense ... This partnership provides our existing and future clients with the insights and resources of a global network and we look forward to becoming an integral part of the MSL Group network of affiliates by providing a local perspective and on the ground support.”
At present, One Plus One, which describes itself as a "creative, corporate communications consultancy", has five staff and works with the likes of Buzzdial, Macquarie Private Wealth New Zealand, PPB Advisory, Freeview and Opus Architecture. Bennett says it has a few other clients that would prefer to stay under the radar and it has worked on two acquisitions and two receiverships in the past year.
Bennett previously founded and led Eleven PR, growing it to an operation with offices in Auckland, Sydney and Singapore (in this role, he also signed an affiliate deal with Fleishman-Hillard). He has 20 years of international experience in corporate communications, media relations, marketing, branding and social media.
He says it's too early to discuss which agencies in the Publicis Groupe network One Plus One would consider partnering with in this market.