One man, one desire

  • News
  • December 9, 2009
  • Ben Fahy
One man, one desire

Youtube Video

Michael Bay, the typically over the top director whose filmic style is probably best described as oversexed soap-operatic with explosions has taken it to a new level of cheese with his new Victoria's Secret commercial, tongue and cheekily (we hope) referencing the teasing movie trailers he's so adept at creating.

Youtube Video

Whatever the direction of his oeuvre, Bay has stated proudly in the past that he makes movies for 15-year-old boys. So this effort filed with scantily-clad vixens, jerky camera movements and a few gratuitous pyrotechnical displays should certainly impress the fan-base.

Screen shot 2009-12-09 at 3.16.10 PMHow things have changed in the world of underwear advertising (speaking of which, cricketer Mitchell Johnson has been signed up by Jockey to be Australia's grut-wearing version of Dan Carter).

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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