Oldies, foodies & girlies clicking the most

  • Media
  • September 24, 2009
  • Frances Chan
Oldies, foodies & girlies clicking the most

GirlyNo real surprises that the most visited lifestyle websites for unique browsers last week were Stuff, Yahoo and NZ Herald, according to Nielsen analysis. Stuff.co.nz is the clear winner, and looks the nicest too in a category that suffers from a lot of cluttered design. Voxy also makes a good showing at number 6. If its Twitter account actually tweeted it’s guaranteed a larger following.

View Auckland is the most popular lifestyle listings site, rivals Mukuna, Under the Radar, NZLive and Eventfinder nowhere to be seen. But as it turns out, NZLive and Eventfinder are measured in the entertainment category instead. Those figures, which will be released next month, show Eventfinder had 35,674 UBs and NZLive 17,931 last week. Mukuna and Under the Radar are not subscribers to the Nielsen service.

The popularity of niche sites is quite revealing. More and more baby boomers are visiting cyberspace – educated and loaded and a goldmine for the right advertisers. A subset of the 50+ community is probably also going to Foodlovers, Menus and Garden-nz. Good to see NZ Girl represent for the Gen Ys. Lots of comps and the latest celebrity goss no doubt a big drawcard. Surely not far behind is MSN's NZ Men page, featured on StopPress here, that's wooing the blokes with pics of how they would like Gen Y girls to look.

Top hits for NZ lifestyle websites:


  1. stuff.co.nz/lifestyle – 117,805

  2. yahooxtra.co.nz/lifestyle – 71,534

  3. nzherald.co.nz/lifestyle – 61,607

  4. viewauckland.co.nz – 33,906

  5. grownups.co.nz – 19,343

  6. voxy.co.nz – 16,830

  7. foodlovers.co.nz – 15,232

  8. nzgirl.co.nz – 14,658

  9. menus.co.nz – 13,138

  10. garden-nz.co.nz – 12,535


Source: Nielsen NZ Market Intelligence, Unique Browsers for Week of 14/9/09–20/9/09.


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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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