Old New Idea?

  • News
  • September 14, 2009
  • StopPress Team
Old New Idea?

Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it's not the same photo, though it may come from the same shoot.

"We try to find the picture that best illustrates the story. The photo may be a bit older but the story is current and it [the photo] helps to explain her mood."

Asked if she is embarrassed by the similarities of the covers, McLarin remains relaxed. "I don't see a problem here. It was the best photo to illustrate the story."

StopPress agrees it's a good photo, but really, if it's a different shot it must be one frame away from the other. Check out what reader Hawkins created.

8 Sep 20088 Sep 2008

new idea sep 0919 Sep 2009

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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