Old New Idea?

  • News
  • September 14, 2009
  • StopPress Team
Old New Idea?

Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it's not the same photo, though it may come from the same shoot.

"We try to find the picture that best illustrates the story. The photo may be a bit older but the story is current and it [the photo] helps to explain her mood."

Asked if she is embarrassed by the similarities of the covers, McLarin remains relaxed. "I don't see a problem here. It was the best photo to illustrate the story."

StopPress agrees it's a good photo, but really, if it's a different shot it must be one frame away from the other. Check out what reader Hawkins created.

8 Sep 20088 Sep 2008

new idea sep 0919 Sep 2009

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September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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