A television campaign that was created for the University of Florida Health System, UF & Shands, by Auckland visualdigianimation studio Oktobor and directed by Tracey Rowe from Robber's Dog has taken out a Best of Show nod at the 2010 Aster Awards, an annual US contest that recognises excellence in healthcare marketing and advertising.
Oktobor and Rowe created five different, quite beautiful spots for UF & Shands, each of which used different references specific to South Western Florida (and its history) where the company is based.
Oktobor account director Ganesh Raj says being named as the best healthcare campaign in America is a great achievement for all who worked on the campaign.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.