Ogilvy's up to nothing much for L&P

  • Advertising
  • November 7, 2011
  • Cath Winks
Ogilvy's up to nothing much for L&P

Coca Cola Amatil (CCA) has taken three more brands off incumbent Ogilvy and awarded them to Saatchi & Saatchi. From January, Saatchi & Saatchi will be responsible for the L&P brand, as well as Deep Spring and Baker Halls cordial, in addition to the Pump brand the agency won back in June.

CCA Marketing Manager, Kylie Gallagher says “There is a great fit with the Saatchi & Saatchi team and they have impressed us with the depth of their thinking on Pump and the freshness of the work we are producing together”.

“L&P is an amazing brand and has produced outstanding creative work over the years; it is the kind of classic brand that creatives and suits dream of working on”, says Saatchi & Saatchi' chief executive Nicky Bell. “So yes, we’ve got some very excited teams on our hands."

Saatchi & Saatchi’s executive creative director Antonio Navas says, “when you create work you really believe in, find clients that think like you do, and who work as true accomplices, you can make the most amazing Molotov cocktail. Being rewarded with these brands is just so big.”

Ogilvy will continue to manage the brands until Christmas, with Saatchi & Saatchi taking responsibility from January 2012.

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Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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