Ogilvy print ad barks up the right tree

  • Print
  • July 11, 2013
  • StopPress Team
Ogilvy print ad barks up the right tree

When the New Zealand Herald ran a story last week about the dangers of dogs playing fetch with sticks, Ogilvy & Mather jumped at the chance to produce some timely print advertising for its client Beneful.

Within two days the Herald had a 'response story' from Jess, a concerned five-year-old Border Collie from Christchurch. Jess' article is an indecipherable mash of woofs, growls and yips which managed to pass under the nose of what we assume was a drunk sub-editor. Accompanying the ad is Beneful's logo and tagline "Play. It's good for you".

The Herald's original piece raises some important concerns about how owners might be doing their four-legged friends a disservice by playing catch with sharp sticks. However, it should be noted that Jess' piece is neither for nor against playing fetch (although my Canine is a bit rusty).

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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