Within two days the Herald had a 'response story' from Jess, a concerned five-year-old Border Collie from Christchurch. Jess' article is an indecipherable mash of woofs, growls and yips which managed to pass under the nose of what we assume was a drunk sub-editor. Accompanying the ad is Beneful's logo and tagline "Play. It's good for you".
The Herald's original piece raises some important concerns about how owners might be doing their four-legged friends a disservice by playing catch with sharp sticks. However, it should be noted that Jess' piece is neither for nor against playing fetch (although my Canine is a bit rusty).
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.