Ogilvy's Kiwibank wins Grand Effie

  • Advertising
  • October 8, 2009
  • CAANZ
Ogilvy's Kiwibank wins Grand Effie

Effie_gold_logo_4cIn recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE®Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year - an indication the industry continues to reach new heights of effectiveness.

Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns that have delivered superior results.

CAANZ CEO, Rick Osborne, was impressed with the entries submitted by agencies; in particular the work submitted by Ogilvy for Kiwibank, which won Best in Showand the Grand EFFIE for Sustained Success.

kiwibank 1

“Ogilvy’s unashamedly patriotic campaign for Kiwibank for the past three years has placed the bank in a strong position to retain current customers and attract new ones,” says Mr Osborne.

“The sustained campaign rallied Kiwis behind the bank to help it build a strong brand and deliver on the bank’s commercial targets, clearly demonstrating the power of effective communications to deliver outstanding business results,” he said.

Colenso BBDO was awarded the Most Effective Agency of the Year, which recognises the most significant contribution made by an agency to the success of its clients.

“Colenso BBDO won 11 EFFIEs this year, including two golds, for its stirling work with a number of clients, in particular Frucor Beverages. In the highly competitive FMCG industry, it partnered with Frucor to deliver several high quality campaigns to help build established brands and deliver outstanding results using creative ideas that connected with the target audience,” says Mr Osborne.

Frucor Beverages was awarded the Most Effective Client ofthe Year award for its multi-campaign work on its energy drink V and the revitalisation of its sports drink Mizone Rapid. Judges said Frucor’s commitment to effective communications continued to build these brands over the long haul, while addressing challenges in a strategic and decisive manner.

New independent agency, Special Group, picked up three gold EFFIEs for their work on the Green Party Election 08 Campaign, Vote for Me. An Effie record.

THE ‘BIG’ EFFIE® AWARD WINNERS


Best in Show

Agency: Ogilvy

Client: Kiwibank

Entry Title: Call to Arms & Join the Movement

Most Effective Agency of the Year

Winner: Colenso BBDO

Most Effective Client of the Year

Winner: Frucor Beverages

Agency: Colenso BBDO

GOLD EFFIE® AWARD WINNERS


green party

Category: Charity/Not for Profit

Agency: Special Group

Client: The Green Party

Entry Title: Vote for me. Green Party Election Campaign ‘08

Category: FMCG

Agency: Colenso BBDO

Client: Frucor Beverages

Entry Title: The Big V

Category: FMCG

Agency: Colenso BBDO

Client: Frucor Beverages

Entry Title: Leaner and Meaner

Category: Corporate Reputation/Image

Agency: DDB New Zealand Ltd

Client: McDonalds

Entry Title: My Greatest Feat

Category: Corporate Reputation/Image

Agency: Special Group

Client: The Green Party

Entry Title: Vote for me. Green Party Election Campaign ‘08

Category: New Product or Service Introduction

Agency: Publicis Mojo

Client: Lion Nathan

Entry Title: Don’t Mess with Nature

Category: Return on Investment

Agency: Publicis Mojo

Client: Lion Nathan

Entry Title: Don’t Mess with Nature

Category: Most Integrated Campaign

Agency: Special Group

Client: The Green Party

Entry Title: Vote for me. Green Party Election Campaign ‘08

Category: Grand EFFIE for Sustained Success

Agency: Ogilvy

Client: Kiwibank

Entry Title: Call to Arms & Join the Movement

For a full list of award winners, award winning case studies and images, visit  www.caanz.co.nz.

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