The February edition of News Works' Agency of the Month served up a close battle, with both Ogilvy and M&C Saatchi putting forward impressive pieces for consideration.
After assessing the effectiveness of all the print advertisements in front of them, the panel of judges – consisting of Dave King from M&C Saatchi, Ben Polkinghorne from Colenso BBDO, and Angus Hennah of Ogilvy & Mather – came to the consensus that Ogilvy's '302 legend' cricket ad for Rebel Sport was the deserving winner.
The panel felt the ad offered a topical angle that made it perfectly suited to the newspaper channel, and also commended the fast turnaround and timely response that ensured the ad featured the day after Brendon McCullum scored his record-breaking total in the test match against India.
Coming a close second was M&C Saatchi's 'Don't drink and fry' ad for the NZ Fire Service, which the judges felt was "perfect for the target market" and worked well in the newspaper medium.
These results see Ogilvy sitting above DraftFCB and DDB at the top of the Agency League, with only one month to go.
Agency: Ogilvy & Mather
Client: Rebel Sport
Executive Creative Director: Angus Hennah
Creative: Rupert Hancock
Illustrator: Mike Mirfin
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Group Marketing Manager: Tanya Laurence
Buyer Hardgoods: HamishMacKenzie
Agency: M&C Saatchi
Client: NZ Fire Service
Debbie Gee – National Communications Manager – NZ Fire
Caroline Rosanowski- Senior Communications Advisor – NZ Fire
Dave King: Executive Creative Director/Copywriter
Wiki Tafau: Art Director
Di Gifkins: Designer
Lou Devine: General Manager
KatyaFrolova: Account Director