Ogilvy starts steamy affair with the Gardner

  • Advertising
  • October 13, 2010
  • StopPress Team
Ogilvy starts steamy affair with the Gardner

It's a day filled with Tonys. First Bradbourne, now Gardner, the new general manager of Ogilvy Wellington. He's replacing Fraser Holland, who has returned to Hawke's Bay "for lifestyle reasons".

Gardner is fresh from three years as general manager at Saatchi DGS, has spent several years in Australia and Asia with Publicis and way back in the 90s was with Saatchis Wellington. And Ogilvy's managing director Greg Partington says the appointment marks a significant shift in Ogilvy’s operations in the capital.

“Tony is a perfect fit. He is a digital/data specialist and his appointment signals our intention to create a real digital capacity in our Wellington office,” he says.

“I’ve just spent the last three years pretty successfully in the digital space”, Gardner says. “It’s the biggest change in our industry and will remain so for the next few years ... It’s great to be joining an agency with so much capability. I’ve been genuinely impressed by the depth and breadth of Ogilvy’s business. Ogilvy is a bit of an untold story in New Zealand and, unless you’re close to it, you don’t realise how strong it is."

He will be providing support for leading Ogilvy Wellington clients such as Kiwibank, Ministry of Education, EECA (Energy Efficiency Conservation Authority) Open Polytechnic, Department of Labour and Public Trust. And starts on 18 October.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


The Hot List 2018: vote for the media industry's best thinkers, creators and products

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit