Official statement not forthcoming, unofficial statements show DDB and Josh&Jamie on the beers

  • Advertising
  • August 30, 2010
  • Ben Fahy
Official statement not forthcoming, unofficial statements show DDB and Josh&Jamie on the beers

Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion's unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment.

Officially, none of the parties involved would be drawn on whether or not this speculation and rumourmongery was true. DDB's managing director Justin Mowday (who says he's fitting in quite nicely to his new role, by the way) couldn't officially comment but someone from within the DDB towers did mention the word 'exciting'.

Josh&Jamie are now bound and gagged by Assignment Group's 'do-not-speak-to-those-filthy-journos' clause. So, officially, they weren't saying anything. Unofficially, they said they both enjoy Vietnamese sandwiches.

Officially, Lion Red and Waikato Draught brand manager Mark Scown says there will be something official coming out soon. But the reason for not saying anything at the moment is that they "have a couple of things to work through" and a couple of people to talk to. It's also about showing a bit of respect for the incumbent, Publicis Mojo.

As per usual, he says there have been rumours aplenty, both around the pitch process, which was announced in May, and the winners of the pitch. DDB already has a few Lions in its stable (Corona, Stella and Budweiser) and Shine, which was also thought to be in on the pitch and concentrates on challenger brands, already has Macs. Mojo was also in on the pitch, but its workload has increased with the addition of a few new Speight's and Steinlager brands (hence the splitting up of the brands, apparently). So Special Group, unaccustomed as they are to losing and another agency thought to have thrown its pitch in, comes away with absolutely no Leonine love.

It's an interesting time for beer, and particularly mainstream beer. Socially, there's the recent alcohol law reforms, which look set to restrict things slightly in the coming years. And business-wise, despite all the talk of premiumisation, a few mainstream beers have performed quite well overseas (Carlton Draught in Australia is notable inclusion on that list). There's no denying the desire for premium, craft beer has increased in New Zealand, but there's still a lot of latent, often parochial love for brands like Lion Red, Waikato and others. And there are still a lot of people who drink them. And while it may rankle the beer purists, marketing often seems to be the major differentiator.

Lion's focus has been on Macs and Steinlager of late, so there hasn't been much above-the-line love being shown for Lion Red. No doubt everyone will officially be looking forward to seeing how the two unofficial new agencies tap into that. That will take some investment, of course, and some of those spoken to aren't entirely convinced Lion will stump up the cash to try and resurrect it.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit