Of Post-It-Notes and noveau bush tucker

  • Advertising
  • May 5, 2010
  • StopPress Team
Of Post-It-Notes and noveau bush tucker

Youtube Video

As expected, the Mother's Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland's Queen St and then asked passersby to pen their own special messages to Mum.

3M, which also put up an arty, dotty installation on the wall of the Wellington City Art gallery last year, are giving away flowers to Mums whose loved ones have posted winning entries. Awwww. Post-It-Notes: for the mum that has everything.

Which is a perfect segue to Bear Grylls. He has a mother. And he also has a show called Man Vs Wild that's currently playing on Prime TV. DraftFCB has dished up this new take on bush tucker, a range of different wilderness infused takeaways that aim to promote the show and bring attention to the rather adventurous palate of the mad host (hat tip: www.mymodernmet.com).

And while we're talking about various cool things, if you haven;t seen it already, check out the interactive Shihad music video for Sleepeater that was created by the digi-boffins at Oktobor.

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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