Of dangling carrots and rugby trickery

  • Advertising
  • October 3, 2010
  • Simon Pound
Of dangling carrots and rugby trickery

Youtube Video

Wammo, Pound & Mash adds some vegetables to its diet. And the All Blacks get tricky in a campaign for the Rugby Channel.

Youtube Video

Youtube Video

Youtube Video

Here is a really cool idea: trying to make healthy food pack the appeal of junk food. 'A bunch of carrot farmers' in America have gone to Crispin, Porter + Bogusky, the agency that brought us the Burger King 'King' and innovations like chicken fries, to try and give vegetables a bit of naughty factor.

Check out the TVCs and all the other genius elements here.

It is interesting in that it is good work done for good in the style of good work done for bad that the agency was famous for with Coke and BK. The Bogusky in Crispin, Porter and Bogusky recently left after a crisis of mid-life proportions, but judging by this, the agency are still very good when the money is there. A story about his departure in Fast Company recently caused him to do an interesting exercise in internet answering.

In a way, it is sad that a campaign like this even needed, but if it changes consumption patterns then that's great. It is a great idea and I will be very interested to see if it works.

Youtube Video

Youtube Video

And on a local note, this spot for Sky's Rugby Channel showing a few All Blacks busting out some mean tricks has been said by some local ad types to be very close to this very cool NFL Fantasy campaign. Similar, yes, and the talent is not nearly as good, but I think it was only ever meant to be a little fun.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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