Using the company vehicle for a dash of marketing is a long-practised commercial tradition. Usually it's all fairly standard fare that blends into the rest of the melee. But this punny wee number spotted on the back of a van in Auckland got our attention. As did this personalised plate, but for another reason altogether. As a perplexed passenger said: "What does a bathroom truck have to do with a uterus?"
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone's 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.