Using the company vehicle for a dash of marketing is a long-practised commercial tradition. Usually it's all fairly standard fare that blends into the rest of the melee. But this punny wee number spotted on the back of a van in Auckland got our attention. As did this personalised plate, but for another reason altogether. As a perplexed passenger said: "What does a bathroom truck have to do with a uterus?"
Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.