Using the company vehicle for a dash of marketing is a long-practised commercial tradition. Usually it's all fairly standard fare that blends into the rest of the melee. But this punny wee number spotted on the back of a van in Auckland got our attention. As did this personalised plate, but for another reason altogether. As a perplexed passenger said: "What does a bathroom truck have to do with a uterus?"
Marketing, advertising & media intelligence
Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.