Ogilvy pair's odes to the fiver win ORCA honours

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  • May 15, 2012
  • StopPress Team
Ogilvy pair's odes to the fiver win ORCA honours

Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.

Commending their choice and direction of talent, one of the judges claimed he hadn’t heard such a great Mikey Havoc performance since Push Push topped the charts".

The judges also awarded a Merit to M&C Saatchi’s Dave King for yet another “very powerful” spot for the NZ Fire Service, 'Daughter'. This ad also goes through to the Grande ORCAs. Hear all the winning ads at www.trb.co.nz .

The pair now get to embrace TRB’s new Martin Horspool-designed ORCA Mark1 trophy until another creative team wins it from them. They also get $250 each, limited edition Martin Horspool certificates and a $5,000 radio schedule for KFC. They also go through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions.

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Riffin' on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy

  • Advertising
  • July 28, 2015
  • Holly Bagge
Riffin' on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy

They [some arbitrary people] say things come around in cycles and it appears to be true, particularly of fashion. Who thought we’d see the likes of platform shoes again (let alone silver ones) or those tattoo-chokers which were popular in the 90s and most recently flares have also started making a come back. Who woulda thunk it. But what else is making a come back is ginger, the hideous root as well as the golden follicle, which for the purposes of this article, we shall dub the gingernaissance. One brand which has cottoned on to the trend is Karma Cola which has even released a zine about ginger/gingers to celebrate its Gingerella Ginger Ale concoction.

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