Ogilvy pair's odes to the fiver win ORCA honours

  • Advertising
  • May 15, 2012
  • StopPress Team
Ogilvy pair's odes to the fiver win ORCA honours

Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.

Commending their choice and direction of talent, one of the judges claimed he hadn’t heard such a great Mikey Havoc performance since Push Push topped the charts".

The judges also awarded a Merit to M&C Saatchi’s Dave King for yet another “very powerful” spot for the NZ Fire Service, 'Daughter'. This ad also goes through to the Grande ORCAs. Hear all the winning ads at www.trb.co.nz .

The pair now get to embrace TRB’s new Martin Horspool-designed ORCA Mark1 trophy until another creative team wins it from them. They also get $250 each, limited edition Martin Horspool certificates and a $5,000 radio schedule for KFC. They also go through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions.

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Industry welcomes KPEX, but also asks a few questions

  • Media
  • October 9, 2015
  • Damien Venuto
Industry welcomes KPEX, but also asks a few questions

While yesterday's announcement by the nation's big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Foodstuffs, OMD, Vivaki, Acquire Online, ANZA, Bauer and TVNZ about their thoughts on this move.

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