Ode to Joy

  • TVC
  • May 17, 2011
  • Ben Fahy

Greedy old advertising behemoth DDB makes it three in a row on TVC of the Week, following on from its two new ads for Volkswagen.

Youtube Video

Who's it for: Cadbury by DDB and Goodlife Films

Why we like it: It's easy to make an ad. It's much harder to come up with a strategy that might make people want to watch it. Or even get excited about it. And, through a series of cool experiential events over the summer, an ad that asked what joy sounded like and a website that solicited sonic input from the fans, that's exactly what DDB has done. And while this ad is a bit of a tease for the new song, it creates plenty of intrigue as to what it might sound like when it's released in July.

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Showpo gives insight into its social marketing success story

  • Marketing
  • April 23, 2018
  • Courtney Devereux
Showpo gives insight into its social marketing success story

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

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