Why we like it: It's easy to make an ad. It's much harder to come up with a strategy that might make people want to watch it. Or even get excited about it. And, through a series of cool experiential events over the summer, an ad that asked what joy sounded like and a website that solicited sonic input from the fans, that's exactly what DDB has done. And while this ad is a bit of a tease for the new song, it creates plenty of intrigue as to what it might sound like when it's released in July.