Why we like it: It's easy to make an ad. It's much harder to come up with a strategy that might make people want to watch it. Or even get excited about it. And, through a series of cool experiential events over the summer, an ad that asked what joy sounded like and a website that solicited sonic input from the fans, that's exactly what DDB has done. And while this ad is a bit of a tease for the new song, it creates plenty of intrigue as to what it might sound like when it's released in July.
It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.