It's a family affair: NZTA and Clemenger BBDO blur the lines

  • Advertising
  • January 29, 2013
  • StopPress Team
It's a family affair: NZTA and Clemenger BBDO blur the lines

Following on from last year's Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign that targets families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.  

And while on the topic of driving, it also recently ran a clever, subtle print ad targeting tired drivers that features a classic winding Kiwi road—with one major difference. 

"Tired drivers leave one tell-tale sign. No skid marks. Drive fresh." 

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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