New Zealand Weddings devises cunning plan(ner)

  • Media
  • September 13, 2011
  • Ben Fahy
New Zealand Weddings devises cunning plan(ner)

There are 21,000 weddings every year in New Zealand, and each one costs an average of $32,000. Some have margarine sculptures and chocolate fountains, some have jandals on the beach and a few burnt snarlers. But whatever the format, all of them need to be planned and Tangible Media's New Zealand Weddings is aiming to make that process much smoother with a new annual publication.

Where the quarterly magazine aims to inspire brides (and, to a lesser extent, grooms) with the latest and greatest in the world of weddings, both from here and abroad, the New Zealand Weddings Planner is more about offering practical advice and will be divided into the planning elements of logistics, pre-parties, guests, ceremony, reception, details, beauty, bridal attire, grooms and honeymoon.

Each section will include tips, timelines and interactive pages for brides to document their progress, so that all aspects of their wedding production can be captured and organised in one place.

New Zealand Weddings publisher John Baker believes New Zealand brides deserve a locally produced and focused print product dedicated to planning their wedding and he says it will be "a crucial tool for organising the happiest day of their lives while also creating a permanent memento of the big event".

And with weddings being such watershed moments in terms of big purchasing decisions, whether for cars, appliances, furniture or even homes, he hopes other brands from outside the wedding industry will be keen to get in front of the decision makers in this new publication.

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