Apollo Marketing NZ, Loyalty NZ and Below the Line (the only indie Kiwi agency) are among the 31 finalists shortlisted from a pool of entries that saw a 35 percent jump this year.
Below the Line is a finalist in the 'best small budget' round with its Win A Designer Experience promotion for Kapiti tying into the WOW Wearable Art Awards, and 'best sponsorship leverage' for its Game Plan to leverage Sanitarium’s All Blacks sponsorship before and during the Rugby World Cup.
Apollo Marketing NZ's work on behalf of DB Breweries for Heineken during the Rugby World Cup netted it mentions under both best B2B campaign and best integrated communications campaign (over $1m) while Fonterra's Mainland Taste the Difference of Time made it into the integrated communication campaign (under $1m) category.
Loyalty NZ is also through under 'brand activity generating loyalty' thanks to its work on the Fly Buys Dream Machine (a promo that was also a finalist in the 2012 CAANZ Media Awards), which saw a genuine Kombi travel around Auckland during December, giving out free rewards to Fly Buys members and spreading a little Christmas joy and tying in with a simple online game where fans in the digital space could ‘drive’ an artist’s rendition of the real Kombi van for a chance to win Fly Buys rewards.
The winners will be announced in Sydney on Thursday 28 June.