A Queen Street bus shelter has had a make-over with a set of red curtains added to promote the Red Cross ‘Curtain Call’ with NZ Post.
Created by Assignment Group, the bus shelter appears to be a room with a lamp post and plant behind the curtains.
The Red Cross 'Curtain Call’ is a campaign by NZ Post and New Zealand Red Cross, calling on Kiwis to donate their pre-loved curtains to help keep people in vulnerable situations warm this winter.
It’s a national campaign and supports Red Cross curtain banks in Whakatane, Tauranga, Invercargill, Palmerston North and Gisborne.
Further explaining the idea, a social video has been created by Wrestler with a voice-over and subtitles showing a courier picking up a donation of curtains.
NZ Post chief marketing officer Bryan Dobson says the generosity of New Zealanders can make a real difference.
"Winter can be very cold in New Zealand. At this time of year Kiwis around the country are preparing for the winter ahead, and donating your pre-loved curtains can really help provide warmth for those who need it.
"NZ Post is supporting the campaign by collecting the curtains for free. We're in the business of delivering what people care about, so we're pleased we are able to use our vast transport network for this important cause."
New Zealand Red Cross general manager of fundraising, marketing and communications Shane Chisholm adds its members volunteer their time to bring the pre-loved curtains back to life, providing free, lined curtains to low-income individuals and families who don't have the resources to purchase them. The curtains are tailor-made to fit the windows of the recipients' homes to help insulate them, providing a warmer, healthier place to live.
The curtain call continues until the week of 16 July.