NPA and Special Group aim to prove newspapers still work

  • Advertising
  • October 12, 2011
  • Cath Winks
NPA and Special Group aim to prove newspapers still work

A positive new campaign from the Newspaper Publishers’ Association will be launched this Friday as a refreshingly generous DM hits the desks of advertising agency executives.  The generosity involves a return trip for two to London for the advertising agency executive that gets most of his/her friends overseas to enter a competition for Kiwis living in London. 

The campaign is called 'Kiwis Together' and promotes the role newspapers and their online entities play in the emotional connection that Kiwis around the world have with New Zealand.

Starting Monday 17 October and running until Sunday 23 October, continuous headlines from NZ newspapers will be screened on a digital billboard in London, and Kiwis (or lovers of New Zealand) will be invited to have their photo taken in front of the billboard and post it on the campaign Microsite.  Those that can’t get to the billboard will be able to take a photo with next Wednesday’s issue of the London Metro, a free magazine with 2,020,000 London eyes every week.     A lucky draw from those who have entered will provide the winners with a return trip from London to New Zealand.  Meanwhile the campaign will invite advertising agency executives to give names of their friends in London and the one who encourages the most people to enter will win the return trip to London.

NPA CEO Tim Pankhurst said the campaign, devised by Special Group, grew out of research conducted for the NPA, by AC Nielsen, which demonstrated that New Zealanders overseas have a very strong emotional connection with their hometown newspaper, and the availability of those papers online meant that newspapers are now reaching a global audience rather than simply tapping into local readers.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A New Zealand Original: Streaming services embrace in-house content

A New Zealand Original: Streaming services embrace in-house content

As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit