NPA and Special Group aim to prove newspapers still work

  • Advertising
  • October 12, 2011
  • Cath Winks
NPA and Special Group aim to prove newspapers still work

A positive new campaign from the Newspaper Publishers’ Association will be launched this Friday as a refreshingly generous DM hits the desks of advertising agency executives.  The generosity involves a return trip for two to London for the advertising agency executive that gets most of his/her friends overseas to enter a competition for Kiwis living in London. 

The campaign is called 'Kiwis Together' and promotes the role newspapers and their online entities play in the emotional connection that Kiwis around the world have with New Zealand.

Starting Monday 17 October and running until Sunday 23 October, continuous headlines from NZ newspapers will be screened on a digital billboard in London, and Kiwis (or lovers of New Zealand) will be invited to have their photo taken in front of the billboard and post it on the campaign Microsite.  Those that can’t get to the billboard will be able to take a photo with next Wednesday’s issue of the London Metro, a free magazine with 2,020,000 London eyes every week.     A lucky draw from those who have entered will provide the winners with a return trip from London to New Zealand.  Meanwhile the campaign will invite advertising agency executives to give names of their friends in London and the one who encourages the most people to enter will win the return trip to London.

NPA CEO Tim Pankhurst said the campaign, devised by Special Group, grew out of research conducted for the NPA, by AC Nielsen, which demonstrated that New Zealanders overseas have a very strong emotional connection with their hometown newspaper, and the availability of those papers online meant that newspapers are now reaching a global audience rather than simply tapping into local readers.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit