Nothing Trivial, just a ratings triumph

  • Media
  • July 21, 2011
  • StopPress Team
Nothing Trivial, just a ratings triumph

It’s fair to say that South Pacific Pictures has been on a bit of a roll lately. Its success in developing likeable and sometimes dodgy characters (typically of Shortland Street origin) continues, this time with new TV ONE show Nothing Trivial. According to TVNZ, Wednesday night’s debut episode set a new millennium record for a New Zealand drama debut on television, with an average 516,300 viewers watching the first episode.In the stations target demographic of 25-54-year-olds, the episode outrated all other channels, garnering 247,100 viewers, or a 28 percent share of the viewership pie (a rating of 13.3).







The series follows a pub trivia team of five late 30 to early 40-year-olds who all seem to be unhappy or unlucky in love. TVNZ drama commissioner Kathleen Anderson describes the series as an endearing insight into the lives of five everyday New Zealanders.

"The success of Nothing Trivial is due to the characters written by the award-winning writers, Rachael Lang and Gavin Strawhan. We can see someone we know in each of the cast and we feel attached to them instantly. The show's success is also thanks to the support from NZ On Air, which contributed $6.9 million to this series, and the talented team at South Pacific Pictures."

Jeff Latch, Head of TV ONE and TV2, seems pretty chuffed with the result and says it proves TVNZ is on the right track when it comes to commissioning more Kiwi-made dramas. Nothing Trivial sits alongside other top rating TVNZ shows Shortland Street and Go Girls, also from South Pacific Pictures.

That may well be the case, but TVNZ isn’t the only one on the right track. TV3’s Outrageous Fortune, another South Pacific Pictures Endevaour, had a successful six-year run and its final episode bowed out impressively with over 700,000 people tuning in. And more recently, South Pacific’s The Almighty Johnsons, also on TV3, won a 29.5 percent share of the 25-54 demographic (which means it piped Nothing Trivial in this demographic), outrating TV1 and TV2 on the night.

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New World and Clemenger Group launch 'Enjoy Better'

  • Advertising
  • November 15, 2018
  • StopPress Team
New World and Clemenger Group launch 'Enjoy Better'

To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.

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