NZGirl's Regretgasm campaign pushed all the right buttons, winning the December / January Outstanding Radio Creative Award (ORCA) from The Radio Bureau.
The three ads in the campaign take listeners from the heat of sex, to its cold bitter afterglow, with the aim of bringing women to nzgirl.co.nz to share and discuss their own regretgasms.
(The following video is definitely NSFW)
ORCA judges say the radio spots have good cut through and are relevant to the target audience of women.
The ad was produced by Whybin\TBWA creatives Smeta Chhotu-Patel and Lucy Morgan, who have won $500 for themselves, and $5000 of radio airtime for NZgirl.