The judges said “it only took a few words to simply explain what it’s all about – no asterisks or long copy and nice humour too.”
The Ad of the Month judges for September were Andy Hollis – Platform29 and Elwyn Pugsley - Procreation.
Credits for September’s winning ad are:
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Creative team: Edward Bell, Mel Brooks, Amy Cattanach, Charlotte Henry.
Account Service: Helen Prangley, Jodene Murphy.
.99’s creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also becomes a finalist in the 2011/12 $10,000 Newspaper Ad of Year competition. Any ad that's run in any newspaper around the country is eligible to enter the competition. (Email firstname.lastname@example.org for competition details.)