Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award

  • Advertising
  • September 5, 2012
  • Ben Fahy
Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award

Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui. 

  • See all the winning ads below

Seven different categories were included this year in an effort to broaden the amount of work that could be recognised and reference the growing role of digital for publishers and advertisers. 

To celebrate this year's day of romance, a bunch of foldable DIY roses was included in every edition of the New Zealand Herald, which meant the sensitive new age Tui drinkers were able to "keep [their] dosh for a dozen of another kind."  

http://www.youtube.com/watch?v=Ng-_WeGWjug 

Special Group took home three awards this year, with its work on The Simpson's 500th episode campaign winning the new category of Best Media Thinking, its mash-up banner for Four winning best digital, and MediaWorks TV's Four winning brand of the year for using newspapers and their associated digital brands most effectively. It also received a highly commended in the topical section for its 'Send a paper' initiative for News Works NZ, which now has a snazzy new website

Barnes, Catmur & Friends was awarded a highly commended in the big award of the night for its Boundary Road Brewery ad featuring the names of the 999 people who decided on its Chosen One variety. And the same ad also won the best craft — art award. 

Saatchi & Saatchi's Tui ad also took victory in the topical category and a highly commended in best craft — art. 

Colenso BBDO took the craft - copy victory and received a highly commended for its DB Export ads Sean and Bevan. 

The winners: 

The $10,000 Newspaper Ad of the Year – Winner
Agency: Saatchi & Saatchi
Client: Tui Brewery Ltd
Executive Creative Director: Antonio Navas
Creatives: Jp Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Clients: Jarrod Bear, William Papesch, Clare Morgan

The $10,000 Newspaper Ad of the Year – Highly Commended
Agency: Barnes, Catmur & Friends
Client: Boundary Road Brewery
Executive Creative Director: Paul Catmur, Daniel Barnes
Art Director Crispin Schuberth
Creative: Jesse Stevens, Matt Weavers
Account Director: Sally Willis
Account Executive: Nicholas Gallagher

Best Topical – Winner
Agency: Saatchi & Saatchi
Client: Tui Brewery Ltd 'Roses'
Executive Creative Director: Antonio Navas
Creatives: Jp Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Group Account Director: Mark Cochrane
Account Director: Natalie Downes Clients: Jarrod Bear, William Papesch, Clare Morgan

Best Topical – Highly Commended
Agency: Special Group
Client: News Works NZ for 'Send a paper'
Creative Directors: Tony Bradbourne, Rob Jack
Art Director: Iain Macmillan
Copywriter: Antony Wilson
Account Manager: Nicola Winslade

Best Digital – Winner
Name: Four Mashup Banner
Agency: Special Group
Client: Mediaworks TV
Creative Directors: Tony Bradbourne, Rob Jack
Art Director: Iain MacMillian
Copywriter: Antony Wilson
Managing Partner: Michael Redwood
Account Manager: Stephanie Lee
Account Director: Annabel Rees
Client: Amanda Wilson, Head of Marketing TV3, FOUR & Renee Colquhoun, Brand Manager FOUR

Best Craft – Copy – Winner
Agency: Colenso BBDO
Client: DB Breweries
Copywriters: Simon Vicars, Levi Slavin
Art Director: James Tucker
Designer: Kate Slavin
Creative Director: Levi Slavin
Creative Chairman: Nick Worthington
Senior Account Manager: Stefanie Robertson
Senior Account Director: Tim Ellis
Client: Russell Browne, Clare Morgan

Best Craft – Copy – Highly Commended
Agency: Colenso BBDO
Client: DB Breweries
Copywriters: Simon Vicars, Levi Slavin
Art Director: James Tucker
Designer: Kate Slavin
Creative Director: Levi Slavin
Creative Chairman: Nick Worthington
Senior Account Manager: Stefanie Robertson
Senior Account Director: Tim Ellis
Client: Russell Browne, Clare Morgan

Best Use of Media - Winner
Agency: Sparkphd/Special Group
Client: MediaWorks Simpsons 500th episode
Media Director: Angela Forward
Media Planner / Buyer: Shreya Parker, Kate Rea
Creative Directors: Tony Bradbourne and Rob Jack
Art Director: Johnny Agnew
Copywriter: Oriel Davis-Lyons
Producer: Nigel Sutton
Managing Partner: Michael Redwood
TV Client: Amanda Wilson, Head of Marketing TV3, FOUR & Renee Colquhoun, Brand Manager FOUR

Best Craft – Art – Winner
Agency: Barnes, Catmur & Friends
Client: Boundary Road Brewery
Executive Creative Director: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Creative: Jesse Stevens, Matt Weavers
Account Director: Sally Willis
Account Executive: Nicholas Gallagher

Best Craft – Art – Highly Commended
Agency: Saatchi & Saatchi
Client: Tui Brewery Ltd
Executive Creative Director: Antonio Navas
Creatives: Jp Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Clients: Jarrod Bear, William Papesch, Clare Morgan

Best Brand – A Judges Choice Category
Agency: Special Group
Client: Mediaworks TV
Creative Directors: Tony Bradbourne, Rob Jack
Art Director: Johnny Agnew
Copywriter: Oriel Davis-Lyons
Producer: Nigel Sutton
Managing Partner: Michael Redwood
Client: Amanda Wilson, Head of Marketing TV3, FOUR & Renee Colquhoun, Brand Manager FOUR

Budding young creatives were also celebrated across four award categories including:

Topical Brief – Winner
Countdown – Teachers Pet
Jamie Wall and Kat Tadaki - Media Design School

Escape Winter - Cold and Flu - Best
Tasty Pots - Look forward to Catching a Cold
Anja Hamblin-Love & Kyle Myburgh – AUT

Escape Winter Break Brief – Best
Flight Centre - Northern Hemisphere.
Johnathan James and Andrew Younge - Media Design School

Escape Winter – Overall Winner
Flight Centre - Northern Hemisphere.
Johnathan James and Andrew Younge - Media Design School

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