The latest Nielsen Market Intelligence report shows unequivocally that anyone who reads StopPress will almost instantly become extremely wealthy and is up to four times more likely to be accepted into New Zealand's nouveau über-riche set. Either that or all of you marcomms and media folk are overpaid.
The Nielsen report shows the sites that attract the highest percentage of people with a household income greater than $100,000 per annum in February.
The rankings do not show which websites have the highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show the sites with the highest percentage of their traffic consisting of people from households with a combined income greater than $100,000. And StopPress took the number one spot because 58.9 percent of its 5,500 extremely unique browsers meet the demographic requirement (turns out you can afford that bottle of Appletons after all).
Idealog came in eighth with 46.5 percent and nbr.co.nz was in ninth place, with 46.4 percent.
To put it in perspective, the proportion of New Zealand internet users with a household income greater than $100,000 per annum is currently 31.7 percent.