New Zealand Weddings swaps down the aisle for up the runway

  • Media
  • September 11, 2012
  • StopPress Team
New Zealand Weddings swaps down the aisle for up the runway

New Zealand Weddings claims to be the country's most stylish bridal magazine. And it backed up what it says on the tin last week—and showed that magazines can and should be much bigger than the paper they're printed on—by putting on two shows for eight designers at New Zealand Fashion Week, with each show drawing upwards of 1000 people. 

The shows required 800 goody bags (apparently regarded as one of the best of the bunch), 30 models, 65 outfits, 40 pairs of shoes, a team of 20 makeup artists and hairstylists, five photographers and a whole host of production for the music and lighting. Add in a bridal beauty seminar that drew 400 attendees, and it was a massive week for the small team. But it paid off with a whole heap of exposure for the magazine, with slots on 3 News, Four, TVNZ's Breakfast and Good Morning, the New Zealand Herald and the Fairfax network. 

"Our presence at NZ Fashion Week would not have been possible without such a focused team who got down and dirty when they needed to—no worries of broken finger-nails here—and who remained enthusiastic even when it pelted-down on goody bags and when faced with a 15-minute window to set-up 600 magazines and run-sheets on seats," says editor Melissa Gardi. 

As she told NZ Fashion Files: "Well, we’ve been putting on the bridal show for NZFW for the last three years. And weddings are a part of over 20,000 couples' lives in New Zealand every year, and it’s a great part of fashion. Usually every fashion designer, often overseas, finishes with a bridal gown. So we thought why not just celebrate bridal fashion and all the talented creative designers we have here with a fabulous extravagant runway show."

And for those who missed it, you can check it out here on TV3's Virtual Frontrow. 

 

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