New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Newzealandweddings.co.nz serves as an information hub for both local and international couples organising a wedding in New Zealand and its new look, feel and user experience is set to expand the already thriving online community.
However, it’s not only an opportunity for the New Zealand Weddings brand according to editorial director Melissa Gardi, who says that digital traffic also provides an opportunity for its advertising clients and event partners.
“This has been a labour of love; the inspired design and useful, timely content enables us to have deeper engagement with our audience, while offering an inspired suite of integrated solutions to our valued clients,” Gardi says.
The new digital offering introduces long-form articles that visually enhance the viewer experience in the Real Weddings, Fashion, and Groom sections, and allow viewers to click-through for purchase details of items that capture their attention. It’s also continuing the informative categories the brand is well followed for, such as Fashion, Beauty, Planning, Décor, Honeymoon and the much-used directory.
As well as editorial content and helpful tools, there is also a built-in Weddings TV section, which brings to life New Zealand Weddings photo shoots, with behind-the-scenes footage as well as insights into the latest designer collections.
The makeover is not limited to online, with the latest issue of New Zealand Weddings hitting the shelf this week with a subtle new look of its own.
Editor Rachel Ramsay says the new design works to simplify and modernise the look of the title while staying true to its successful formula.
“I’m really pleased with how the final product turned out – it’s fun, reader-friendly, informative and inspiring, which is exactly what we set out to achieve.”
Disclosure of interest: New Zealand Weddings and StopPress both fall under the Tangible Media umbrella, owned by ICG.