New Zealand agencies hit with moderate dose of awards fever

  • Advertising
  • April 28, 2010
  • StopPress Team
New Zealand agencies hit with moderate dose of awards fever

There have been a plethora of announcements about finalists and nomination lists for international advertising awards in the last few days. And just a select few Kiwi agencies have garnered accolades and praise for their handiwork.

The One Show finalists have been announced, with nine Kiwi nominations. Colenso BBDO, DDB and The Sweet Shop top the list, with two finalist nods each, followed by Saatchi & Saatchi, Ogilvy and DraftFCB with one each.


  • Magazines: Full Page or Spread, Sanyo 'Water Can't Get In', Saatchi & Saatchi

  • Outdoor - Single TV3 'Interrogation', Colenso BBDO

  • Public Service: Outdoor and Posters - Single, Papakura District Council 'Bleeding Billboard', Colenso BBDO

  • Collateral (Brochures and Direct Mail) - Single, The Asthma and Respiratory Foundation of New Zealand
    Donations Appeal, Ogilvy

  • Public Service: Television - Single, Starship 'Father and Son', The Sweet Shop

  • Television: 30/25 - Single, Toyota 'Harmony', The Sweet Shop

  • Television: Under $80K Budget - Single, SKY Television, West Bank, DDB (New York's Art Directors Club also announced the winners of its ADC 89th Annual Awards, with 'West Bank' nabbing a bronze in the TV/Cinema category).

  • Design: Direct Mail - Single, APN 'Hour Long Letter', DraftFCB (the only Kiwi finalist in One Sh0w design awards)

  • Websites: Public Service/Non-Profit, Coastguard NZ 'Live Rescue', Tribal/DDB (only Kiwi finalist in One Show Interactive)


At the D&AD judging, which was thrown into moderate chaos because of some annoying Icelandic volcano (wanna see 35 awesome photos?), the BBDOs, Colenso and Clemenger, nabbed three nominations between them for 'Yellow Treehouse' in the Branding category, NZ Book Council's 'Going West' in the Animation category and for Road Safety 'It's your call' in the Radio category.

The rest of the Kiwi entries will go 'In-Book', a level down from a nomination, and feature in the D&AD annual.

DDB will have three entries in the annual, all for its Arts Channel work, in the Writing for Advertising - Press category. In the Direct Integrated category, Clemenger's 'Tomorrow Can Be Different' campaign for Winter Appeal and Special Group's 'Together Incredible' for Orcon also received In-Book accolades and in the TV & Cinema Crafts section, Flying Fish was recognised for Rodney District Council's 'Grenade'.

Overall, juries selected 560 entries to go into the D&AD Annual (New Zealand has nine entries in the book, which puts us ninth in the world). And 135 of these were nominated for a D&AD Pencil.

The Shortlist for The 2010 Clio Awards has also been announced and so far, New Zealand has only three finalists, two from Colenso ('Bleeding Billboard' and NZ Book Council's 'Going West') and one from Clemenger (NZ Football's One Shot for Glory).

In yet more awards news, this time shark related, New Zealand production company NHNZ added another trophy to the mantelpiece, by scooping up a Focal Award, the stock footage industry’s highest accolade, and, in the process beating out the BBC and Germany’s Marco Polo Film Company in the Best Use of Wildlife and Natural History Stock Footage.

NHNZ was recognised by Focal International for its outstanding use of stock footage in detailing the remarkable odyssey of a great white shark in 'Shark Nicole', a production commissioned from NHNZ by National Geographic Channels US and International.

“We were determined 'Shark Nicole' would not be yet another monster-shark programme. The use of archival footage to complement NHNZ’s own stock footage and footage shot on location was crucial to break down stereotypes about great whites through the sensitive portrayal of Nicole’s story,” says director Rory McGuiness.

'Shark Nicole' executive producer and head of production Andrew Waterworth says to recreate the epic journey of a Great White shark across 10,000 kilometres of the Indian ocean from South Africa to the West Coast of Australia had to be one of the most challenging tasks for any documentary team.

“Finding the right HD footage and seamlessly marrying that with live action to tell this remarkable story was an extraordinary achievement,” he says.

NHNZ footage researcher Lemuel Lyes made an exhaustive search of just about every stock footage library in the world, before choosing footage from 12 libraries ranging from well known production houses such as the BBC to individual cinematographers and filmmakers.

Mr Lyes says by combining NHNZ’s own footage – both new and from its archive – with the very best of that from sources in the UK, France, Australia, the United States and New Zealand enabled NHNZ to tell a story that deserved to be told widely.

“In this production great whites are depicted, not as mindless killers, but as beautiful intelligent creatures that sadly are now endangered. These animals are desperately in need of protection from overfishing and shark finning, and for me the biggest accolade is that I could play a part in delivering that message.”

Over the years NHNZ has received more than 200 international awards recognising outstanding filmmaking and captivating story telling.

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