Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn’t entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn’t really suited to displaying the longer features. But now we’ve launched a new section dedicated to bringing some of that long-form content from the magazine to life online.
Around the world, publishers are experimenting with long-form, multi-media storytelling and doing some pretty amazing things. Unfortunately, we don’t have the budgets of a media powerhouse like The New York Times (although that’s no excuse, because even the one man bands are doing pretty amazing things), but the new section, which was designed and developed in-house, has taken a few cues from some of the best efforts we’ve seen.
We’ve started the ball rolling by publishing some of the paid-for case studies that feature in the magazine, so check them out here and let us know what you think. We’ll move towards publishing some of our bigger, more analytical features and research in this format later in the year.
In addition to this, and in keeping with the growing demand for online video inventory, we’ve also just launched a sponsored video section that runs below every story on the site (scroll down for an example), so it’s perfect for that new ad aimed at rich bastards, a video case study of that amazing project you just completed or a showreel of some recent work.
And to round out the gratuitous self-promotion, the latest edition of NZ Marketing is all about content, with features on hot-to-trot content creation and communications company Augusto (who also designed the cat-heavy cover), a round-up of the different content strategies being employed by agencies and clients, a how-to guide for creating good content and an in-depth look at the changes to the TV, radio and production sectors.
- If you want to discuss the possibilities of the online case studies or sponsored video content, get in touch with our sales manager Vernene Medcalf.
