New online TVC captioning service casts its net to larger audience

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  • June 16, 2011
  • StopPress Team
New online TVC captioning service casts its net to larger audience

Closed captioning has been a staple of regular television offerings for sometime now, but when it comes to infiltrating the TVC domain, Dubsat reckons it’s onto something good with its is new fast turn-around, online TVC captioning service called Captionflow.

The 'global cross-media asset management and content distribution company' says the automated service allows TVCs to be captioned and delivered back to the client within an hour, negating the need to use traditional tape-based methods. And the company has high hopes for the product, saying it has the potential to reach an additional audience of over 3.25 million deaf and hearing impaired in Australia and over 250,000 in New Zealand.

Linda Baker, general manager of Dubsat’s sister company The SubStation, offers this description of how the service works:

“When a client logs in online via mydubsat to book their TVC delivery, they simply select the ‘Caption via The SubStation’ option and an instruction is generated and sent to The SubStation. We then immediately caption and quality-assure the insertion of the caption file into the TVC, ready for broadcast approval and delivery with a confirmation also sent to the client. The client can then preview the captioned TVC online and approve. It’s the most convenient way ever to have TVCs captioned and approved, all from the desktop”.

The service’s biggest asset, according to Dubsat global chief executive Grant Schuetrumpf, is that the client has greater control of the process.

“The entire captioning process is automated and streamlined with online captioning preview, acceptance and insertion for delivery to the broadcasters, as well as one simple online invoice for captioning. It really couldn’t be any easier or more convenient.”


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